I knew about Artifact only because John Gruber (daringfireball) and Ben Thompson (Stratechery) have talked about it.
But what perplexed me was that “Yahoo” was buying something. I knew that the Yahoo website existed and the various properties. What I didn’t know was that it was an independent company again.
This sent me down a deep rabbit hole trying to figure out exactly what Yahoo was these days.
It looks like the current incarnation is Yahoo and a lot of dead acquired brands that are just reskinned news portals except for TechCrunch and Engadget
But what perplexed me was that “Yahoo” was buying something. I knew that the Yahoo website existed and the various properties. What I didn’t know was that it was an independent company again.
This sent me down a deep rabbit hole trying to figure out exactly what Yahoo was these days.
https://en.m.wikipedia.org/wiki/Yahoo!_Inc._(2017–present)
It looks like the current incarnation is Yahoo and a lot of dead acquired brands that are just reskinned news portals except for TechCrunch and Engadget