> Their subscription service is only behind Netflix and Amazon
Because it's drastically cheaper in an obvious dumping exercise, and has some interesting IP kids and grown ups that used to be kids want to (re)watch. However there really isn't that much content on it, nor is new content coming that quickly, so at some point after everything of interest has been seen, people will start unsubscribing.
This is why Netflix is constantly churning out new stuff of very varying quality (utter shit next to masterpieces) - you need to keep people paying the subscription.
This is the root issue with these - people subscribe to Disney+ et al because it has everything (Ariel voice) and then they get bored having watched it all, the kids are satisfied by a single dvd on repeat, so you let the subscription lapse.
I had D+, Prime, and Netflix at one point and now have none.
Because it's drastically cheaper in an obvious dumping exercise, and has some interesting IP kids and grown ups that used to be kids want to (re)watch. However there really isn't that much content on it, nor is new content coming that quickly, so at some point after everything of interest has been seen, people will start unsubscribing.
This is why Netflix is constantly churning out new stuff of very varying quality (utter shit next to masterpieces) - you need to keep people paying the subscription.