I agree but for the average user who takes sunset pics, kid pics or pet pics and then view those pictures on the same device they shot it on, apple’s incentive isn’t so much about competing with full-frame mirrorless cameras, but instead to make the pictures shot on the iPhone look as good as possible on the iPhone. That way, the shooter gets the dopamine hit when they shoot something that triggers our visual sense in a positive way.
My Sony a7iv gives me the same dopamine hit, maybe more so as there’s no better feeling than getting home, loading your footage into DaVinci and see that your exposure, focus and colours are nailed (on the other side of the coin, it’s a huge punch in the gut to get home and see your focus a little off, giving the opposite effect of a dopamine hit). But it’s more of a process to get there and the average user needs a faster feedback loop from shot to hit.
My Sony a7iv gives me the same dopamine hit, maybe more so as there’s no better feeling than getting home, loading your footage into DaVinci and see that your exposure, focus and colours are nailed (on the other side of the coin, it’s a huge punch in the gut to get home and see your focus a little off, giving the opposite effect of a dopamine hit). But it’s more of a process to get there and the average user needs a faster feedback loop from shot to hit.