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HN routinely acts as if luxury brands hypnotise their customers or something.

> There is a trick the fashion industries pull […] convincing new wealth that they need to flex their wealth.

Do they? Do they “convince them” that they “need to flex their wealth”?

> They do this by presenting an aura of exclusivity to certain products, usually by gating it by being expensive and hard to acquire.

I think you’re trying to describe Veblen goods but without the necessary vocabulary.

> New wealth tends to fall for it.

It’s just baseless assertions (and a dog whistle about “hip hop artists”) all the way down, I guess?



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