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> Why are we segmenting on activity?

Opening the app once a week will probably put you in the top 1%: https://www.nngroup.com/articles/participation-inequality/

1% of the entire user base is a massive percentage of people who use the app at all anymore: the real filter is the $500 but saying that only the "1%" qualify will help sell it to buyers.

For sure no one who's already successful on Tinder is going to pay for this



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