personally, i'd like to see big tech get into new areas that actually matter. It only takes a quick look at maslow's hiearchy of needs to get good ideas: take a look at that lowest tier (shelter, food, water, medical), that's where over 60% of consumer spending goes in a developed country, considerably more for the latest generation (now in their 20s). And in poor countries, the lowest tier is like 99% of their spending.
The desktop PC has been in that boring mode for 15 years or more now. With small, incremental improvements, if you're lucky.
DDR5 instead of DDR4. A 4tb HD instead of a 1tb HD. A faster SSD. A 25% faster processor. etc