It's different becaue regular broadcast TV pay a fee to get the channel out of a limited amount of available spot, and then use that limited available spot to have higher ad price.

Of course on cabled channels, they get part of the fee of your package.

There is no "compelessed consumption", there is available package "this for free with ads", or "this for a fee", you're free to chose the one you want or neither.

I'm certain your company whichever it is would have an issue if I wanted to use its services but then run away when it came time to pay the bill.