You have cause and effect mixed up, that's fine by me but you're not helping yourself - or the rest of the world - by doing that. The EU is simply trying to ensure that the rights of its subjects are respected. Companies apparently care more about their bottom line than either the comfort or the rights of those subjects and that is why you have those popups. Note that on my website there are no such popups and yet I'm completely in compliance with the law. Every other website could do the same.