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Facebook is made up of many parts. Some parts find advertising to be directly opposite of their goals. The react team may not like ads being force in their docs for example. If own shares through a pension I may not like advertising.

The CEO decides who manages which roles and divides authority. Opinions comes from these power structures. They could be divided on issues or unified. They speak for the company.

Google is so big you often have conflicting goals from different power structures.



> Google is so big you often have conflicting goals from different power structures.

In that situation I'd say Google is conflicted on the topic. It's still not all that different from a human being, IMO, I can be internally conflicted on a topic and find it difficult to find an opinion that encompasses all of my thoughts.

I get that it's shorthand and euphemism but I don't think it's all that confusing.




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