Yeah honestly I'm surprised and disheartened that Apple went this direction. This feels dystopian and less humane in many ways – an accelerant of the physical isolation that we've seen technology create. The shots of people at home alone talking to an empty room, the dad playing his daughters with the headset on, the woman grabbing a drink from her fridge.
My hope is that this is a calculated step towards a more integrated form factor that will enrich our sense of connection and engagement with the physical world.
But if you feel anxiety you can download a 9.99 per month Mindfulness app, plug it to your 3.999 RSP headset, your 149.99 Bluetooth headphones and pretend you are in a Goop-approved Buddhist meditation landscape (in—app purchase at 9.99)
Those three shots in particular are a perfect execution of product marketing, designed to overload your critical thinking - “this is normal. Accept it. Embrace it”
The first time you see it it’s weird as fuck. The second and more times, not so much. A but like AirPods but much more extreme.
Whether this works out for them remains to be seen.
My hope is that this is a calculated step towards a more integrated form factor that will enrich our sense of connection and engagement with the physical world.