The execution was definitely terrible, but "browser company ships promotional easter egg" isn't that bad as "browser company inserts ads into browsing experience" in my opinion. These ads are why Windows 10+ has become a trash fire despite all the technical improvements made to Windows.
Mozilla were stupid enough to try and sneak this Roboto stuff in, probably as part of the requirements or intentions of the ad campaign, rather than be transparent about it. Stupidity rather than malice.
The VPN ad is a targeted decision comingffrom within the non-profit. I sort of get it, Mozilla is desperate for income because Google is keeping them afloat, barely anyone who donates cares about anything but the browser, and the for-profit ventures aren't gaining much success.
The thing is, if I was somewhat interested in a Mozilla VPN service, this spectacularly idiotic decision to deploy full-page intrusive advertising into Firefox makes it 100% certain I will never buy the Mozilla VPN service--because, how can I trust that they won't do the equivalent to that service? What's to stop them from blocking certain sites (on the other side of the VPN) as part of some promotion? Or worse?
They've made it clear they don't believe their own language about privacy and user choice. They've compromised one product to advertise another. And perhaps worse, they doubled-down about it in Bugzilla with corporate doublespeak, which to me is the tell that they'll absolutely do it again.
It's amazing how apt the trust-thermocline analogy is.
> The execution was definitely terrible, but "browser company ships promotional easter egg" isn't that bad as "browser company inserts ads into browsing experience" in my opinion. These ads are why Windows 10+ has become a trash fire despite all the technical improvements made to Windows.
I'm not sure I agree. The Mr. Robot "promotional easter egg" was done by installing an add-on via the Shield Study system. This system is enabled by default, and it is intended to allow the Firefox devs to run A/B tests with browser features.[1] This sort of system already makes some non-trivial minority of users bristle. For Mozilla to co-opt it specifically for an advertising campaign perfectly validates the concerns of that group of people. So then we get a thread on HN[2] in which several Firefox devs post about how badly they and their colleagues felt about the whole debacle, and how it would undoubtedly lead to many internal conversations. I'll give them the benefit of the doubt and assume that happened, and apparently[1] Shield Studies now require some level of scientific rigor behind them before they are deployed. But unfortunately, the marketing department still seems to be willing to sacrifice the ever-diminishing good will their remaining users seem to place in Mozilla as the steward of Firefox the browser. It doesn't feel to me like they fully appreciated the lessons of 2017.
Hmm...if you mean, would it be better or worse if they distributed the Looking Glass add-on in an automatically installed update, I think that would be...roughly equivalent? I feel like they're breaking some sort of implicit social contract: my browser shouldn't automatically install add-on software not foundational to its operation that I didn't ask for.
If you mean would it be better or worse if they did a more traditional pop-up ad promotion for Mr. Robot like they did for their VPN service...I dunno, unfortunately I've grown to expect new Firefox releases to have found excuses for promoting Mozilla services, even though I've done a fair amount of work to try to disable all that nonsense.
At the end of the day, it's all pretty gross really. What I'd really like is a way to pay Mozilla actual money in a way that ensured it was directed solely at development of Firefox in exchange for not doing any of this stuff to me. But for some reason this doesn't seem possible.
> my browser shouldn't automatically install add-on software
I mean if it wasn't an add-on at all. If it was a piece of javascript or even C++ contained directly inside the program, that triggered on the same about:config setting. A traditional easter egg.
Mozilla were stupid enough to try and sneak this Roboto stuff in, probably as part of the requirements or intentions of the ad campaign, rather than be transparent about it. Stupidity rather than malice.
The VPN ad is a targeted decision comingffrom within the non-profit. I sort of get it, Mozilla is desperate for income because Google is keeping them afloat, barely anyone who donates cares about anything but the browser, and the for-profit ventures aren't gaining much success.