> don't replace your iPhone every year, because now it costs 50% more
This flattens down the experience curve [1], meaning the technological edge advances slower. That, in turn, exposes the entire industry to more-agile competition. This is the recipe for undermining competition behind a protectionist wall: cut costs to beat bigger competition with movement and then scale.
No, I said it won't play out like that given the race to the bottom. My comment was from an idealistic pov, because the parent comment gave me the opportunity to choose two, and those are the two I would choose if I was king :)
And don't replace your iPhone every year, because now it costs 50% more.
Of course, walking back on the race to the bottom will be difficult. So I don't know how it plays out in the real world.