The article's main point stands only to a certain degree. Speeding the dishwashing cycle from 120 minutes to 60 minutes, or even 30 minutes will almost always be a "who cares?" feature; None of those scale of speed-up change that basic work cycle of load, go away, and come back at another mealtime.
But speeding it to less than 5 minutes or 5 seconds per dish could be a very attractive feature, because it would change the entire work cycle such that the whole meal and kitchen could be cleaned up and put away in minutes.
Now, can you do that feature and have a great ROI is another question, but it's often nonlinear.
The article's main point stands only to a certain degree. Speeding the dishwashing cycle from 120 minutes to 60 minutes, or even 30 minutes will almost always be a "who cares?" feature; None of those scale of speed-up change that basic work cycle of load, go away, and come back at another mealtime.
But speeding it to less than 5 minutes or 5 seconds per dish could be a very attractive feature, because it would change the entire work cycle such that the whole meal and kitchen could be cleaned up and put away in minutes.
Now, can you do that feature and have a great ROI is another question, but it's often nonlinear.