As someone who likes to pay for things I use, I'm in the target customer/user group here. Couple of questions -
1. Is it only for FB or across all Meta services (FB, IG, WhatsApp, Oculus etc.)
2. Are ads going to be shown to verified/premium subscribers?
2nd point is particularly important. Especially if key value prop is about security and privacy. Looks like ARPU for Meta is $40 annually. So financially they can afford not to show ads to verified subscribers (annual sub of $100+). However, for verified subscribers it's only about "blue badge" I doubt there will be huge uptick unless it has other "sweetners" like "no ads" like youtube premium.
Overall - this is a great move by Meta. As it gives them ability to diversify revenue streams from ads where they are dependent on 3rd party platform privacy policies. YouTube premium has shown that social platforms can thrive with freemium model and they have roughly 80M subs ($1B+ revenue). Meta is trying to replicate same success with their brands.
YouTube Premium has a clear value prop though w/no ads—I’m still not sure what I’m getting for Meta Verified… a blue check? Direct support if I (probably won’t) need it?
Twitter Blue now allows for longer tweets, and there is (or at least was) cachet around having a checkmark, so there is some cultural heritage there.
Blue checks on Instagram have some clout, but I’ve never heard of someone eager for verification on Facebook. Protecting against impersonation is something these platforms should be doing for free.
If this removed ads across the platforms then maybe there’d be value in this, but I really just don’t understand who this is for or why anyone would pay $100+/year.
1. Is it only for FB or across all Meta services (FB, IG, WhatsApp, Oculus etc.) 2. Are ads going to be shown to verified/premium subscribers?
2nd point is particularly important. Especially if key value prop is about security and privacy. Looks like ARPU for Meta is $40 annually. So financially they can afford not to show ads to verified subscribers (annual sub of $100+). However, for verified subscribers it's only about "blue badge" I doubt there will be huge uptick unless it has other "sweetners" like "no ads" like youtube premium.
Overall - this is a great move by Meta. As it gives them ability to diversify revenue streams from ads where they are dependent on 3rd party platform privacy policies. YouTube premium has shown that social platforms can thrive with freemium model and they have roughly 80M subs ($1B+ revenue). Meta is trying to replicate same success with their brands.