Peldi (Balsamiq) did this well, but in reality it was all pretend. He pretended like had this massive groundswell of people who loved his app but it was an incredibly well-executed PR campaign and he deserves mad props for it. He didn't make it clear at the time, but eventually it came out. Of course, people did love his app but he engineered that incredibly well.
So if being open makes sense for PR, do it, but learn from people who have done it successfully.
No, I was just obsessed with how he did it, so I swallowed every piece of info I could've until it was clear. It was manufactured, which is the best approach.
So if being open makes sense for PR, do it, but learn from people who have done it successfully.