I've blogged for going on 16 years. I seek an audience, people who want to keep reading what I wrote, rather than virality. I write about a couple of niche topics plus personal essays and stories. The long tail of the Internet brings a fair number of readers and a small number of them stay. Sharing on social media brings most readers, and a larger percentage of them stay. It's really very much bringing on one new audience member at a time. I'm on track for 280,000 pageviews this year. My blog gets good engagement from readers with a fair number of comments on each post, which is what makes it rewarding and worth keeping going. blog.jimgrey.net if you're curious.