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>Our goals are to maximize profits while minimizing cost, so we end up building $10m houses out of shitty plywood and fake bricks glued on the fascade.

I think claiming that building things to a budget is some kind of unsophisticated Nouveau riche mentality is overlooking the experience of the vast majority of people. The US median household income (usually two people) is $78,075. The majority of people don't have the resources to care about satisfying your aesthetic requirements.

Plywood and vinyl and 2x4s are inexpensive and good enough, a combination that is generally exactly the optimal solution when you're considering personal survival. Sophistication is a luxury that doesn't come for free.



The cost of a home has almost nothing to do with the materials. It's the developer that is trying to cut as much as possible, because this means he gets increased profit margins.


>The cost of a home has almost nothing to do with the materials.

In this environment? Citation needed. Building materials of all sorts are difficult to source, often with long lead times, and are multiples of what they were a few years ago. Labor has gone up as well. Builders are lucky to get 20% margins.


> In this environment?

It doesn't matter the environment, when we are talking about margins. Increased costs to the builder are passed along to the end customer.

> Labor has gone up as well.

Which makes any possible savings in materials contribute even more interesting as a way to increase the margin.


This is plainly and patently false. Materials are (more or less) fully half of the cost of building. If you use nonstandard materials that goes up because you need specialized labor in addition.




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