As the article points out, large enterprise clients require a human relationship and that’s something hard to provide with a massive staff cut.
They also don’t tolerate their brand being used alongside extreme content, and Twitter is telling the world that it’s going lax on moderation. Elon stated that directly in the recent tweet where he described the shadow banning process.
Twitter is looking at $1 billion a year just in interest payments, which is basically a 20% increase in total expenses compared to 2021, and they’re facing lower revenues.
No real alternative? Instagram, TikTok, Facebook, Snap, Pinterest, YouTube, Reddit, Tumblr…
On top of that, any sales professional will tell you that competition includes doing nothing. Advertisers can just not spend and wait out the Twitter situation, especially during a recession.
Elon is going to need to show advertisers that he represents stable leadership rather than posting memes of women’s asses with Twitter logos on them. He’s not used to running a company where customers are buying a product that projects the customers’ own image into the world.
You know how Zuck is a boring G-rated robot? Advertisers love that.
I mentioned in another reply, but none of the networks you enumerate have the same value proposition as Twitter.
For example today, I'm watching the World Cup.. Argentina just conceded a goal... I want to see reactions, memes, etc. Too soon for Youtube, uploading videos takes time, TikTok is too random.. Too soon for Tumblr and Pinterest.. Snap format is weird.. Reddit also might have something but I want a shorter format, reactions from known celebrities and sport commentators.. Instagram has some stuff but it is too picture centered... and then comes Twitter, exactly what I wanted, a quick fix of the now, some funny replies, I scroll a little bit, I go back to watching the match.
In the real world people are using Twitter the same as they were before Musk, and if the this trend doesn't change or even improves, advertisers will come back.
If there are eyeballs there are ads. It's a fact of nature (sadly).
Please tell me something that millions of people pay attention to daily that isn't plagued with ads.
As the article points out, large enterprise clients require a human relationship and that’s something hard to provide with a massive staff cut.
They also don’t tolerate their brand being used alongside extreme content, and Twitter is telling the world that it’s going lax on moderation. Elon stated that directly in the recent tweet where he described the shadow banning process.
Twitter is looking at $1 billion a year just in interest payments, which is basically a 20% increase in total expenses compared to 2021, and they’re facing lower revenues.
No real alternative? Instagram, TikTok, Facebook, Snap, Pinterest, YouTube, Reddit, Tumblr…
On top of that, any sales professional will tell you that competition includes doing nothing. Advertisers can just not spend and wait out the Twitter situation, especially during a recession.
Elon is going to need to show advertisers that he represents stable leadership rather than posting memes of women’s asses with Twitter logos on them. He’s not used to running a company where customers are buying a product that projects the customers’ own image into the world.
You know how Zuck is a boring G-rated robot? Advertisers love that.