> advertisers were not sticky on Twitter ad platform since they are so ready to jump ship en mass within weeks.
They were not sticky to Twitter, the platform, alone. But to Twitter, the platform, coupled with Twitter, the organization, and the high engagement of its relevant ad, sales and advertiser relationship teams.
Which is where Musk went wrong, because that was part of the company that he needlessly drove out. The exact opposite of bloat! At least until an equivalent revenue stream was secured.
They were not sticky to Twitter, the platform, alone. But to Twitter, the platform, coupled with Twitter, the organization, and the high engagement of its relevant ad, sales and advertiser relationship teams.
Which is where Musk went wrong, because that was part of the company that he needlessly drove out. The exact opposite of bloat! At least until an equivalent revenue stream was secured.