>This ignores the fact that Twitter was never a good ads business.
Twitter had >5 billion in ad revenue. Facebook isnt the minimum threshold for good revenue.
It isn't a winner take all system. Meta might get the lions share, but that doesnt mean there is no room for competition.
Costs are adjusted to get similar ROI. Meta might get more clickthrough per add and command a higher price, but Twitter can compete with more adds for the same price, resulting in the same ROI.
Twitter had >5 billion in ad revenue. Facebook isnt the minimum threshold for good revenue.
It isn't a winner take all system. Meta might get the lions share, but that doesnt mean there is no room for competition.
Costs are adjusted to get similar ROI. Meta might get more clickthrough per add and command a higher price, but Twitter can compete with more adds for the same price, resulting in the same ROI.