That is irrelevant as the average NYT reader is not the target of this ad. This ...

		lotu on Nov 17, 2011 \| parent \| context \| favorite \| on: Internet giants place full-page anti-SOPA ad in NY... That is irrelevant as the average NYT reader is not the target of this ad. This ad is a letter to the people listed in the first line, delivered to them via the NYT. Unlike a letter which will be handled by an intern this letter will be read directly by the congressmen it is addressed to, and by spending the money for the full page ad they express who serious they are about this.

Then it's even worse, because the average congressperson is not nearly as bright as the average NYT reader.