"5. You Can Find Google+ Pages In Google Search

With a new feature we call Direct Connect, just type + followed by the brand name in Google Search, and you can see pages automatically display. Type +Pepsi to see Pepsi, and +Dell for Dell. It's that easy."

From https://plus.google.com/101560853443212199687/posts/dcPPWkBbkLY.

Google keywords, anyone?