No, they already have that. The new thing is a complete physical TV, with likely every component and service from end-to-end reimagined and controlled by Apple.

Google and Sony worked together to create integrated "Internet TVs" (which hit the market a year ago) although I don't think they sold well.

well if someone else already tried, I guess there's no point. It's not like Apple has ever entered into a market segment already entered by rivals who are doing poorly and shown them how it's done.

Oh wait, they did that with the iPod. And iPhone. And the iPad.

But you're right, there's no way they do make a successful tv if Google and Sony already tried it and it didnt go well </sarcasm>

I was responding to indicate that it has been done before, not saying that it can't ever be done successfully.

Google TV was an unsuccessful imitation of Apple TV. Google has made its profession to just copy existing products. Anything that meets their eye.

you mean the Google TV that had terrible user interface and a remote control that looked like a keyboard? no wonder they only sold about 5 of those. they suck.