I agree that it would be best for consumers if we could pay for as much as we consume at an all-inclusive buffet of content. This isn't what providers want, they don't want their utility to be commoditized. But it could work for a first mover providing such a platform.

What if Amazon instead of Prime Video had an open content marketplace? Sure there would be a lot of rubbish, but with a good recommendation system could outdo Netflix in matching content with consumers, which was Netflix's core competency until they decided otherwise.