So for things like iPhone cables, I just buy whatever nylon-braided cable Anker is selling now. I've been using Anker cables for years now and they've been reliable.
But for things like TB and DP cables, I don't have any particular brand recommendations. I'm not sure it matters. I just find something with a good rating on Amazon and buy 2 of them. Whatever gets labelled as Amazon Basics has thus far seemingly worked well enough.
Hmm, so out of curiosity I looked up both, Apple’s are actually cheaper per centimeter than MP, but don’t sell shorter overall cheaper options if that’s what you can use.
Any recommendations? I'm very happy with Monoprice's TB cables (https://www.monoprice.com/product?p_id=24721), which start at $27 but are a lot cheaper than Apple's.