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>Encourage bad spending habits: sounds like classical advertising.

Extremely targeted, omni-present advertising with more techniques used to maximize the impact.

It's a bit like asking where does kids rough housing turn into assault and battery. If you took 100 different situations that fall in-between these two points and ordered them, each one would sound like the ones next to them, yet the one furthest on one side would be categorically different than the one furthest on the other side.

Or a bit like the example where you start a paragraph with a red word and ever letter you shift the smallest amount possible with RGB towards blue. Eventually you end up at blue, but every letter looks almost identical to the letter next to it.



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