Is it attacking people like Elon Musk to point out that he wants others to not be able to benefit from the same sorts of government assistance his companies have benefited from or is it simply pointing out he isn't being consistent?
No I believe the specific thing that set people off was a hit piece against the female CEO of Away a relatively small company that sells luggage. They tried to cancel her because she tweeted something about how she though many media outlets had low standards of reporting and much of their content bordered on liable.
They then wrote negative articles about her saying she should have been using her time to talk about other issues like BLM or Gay rights. The whole premise was ridiculous as if tweets are a limited resource.