Yeah, they're totally lost and are constantly trying to reinvent the brand. It's hard to see this level of cluelessness and not realize that the brand is likely doomed. For some reason others don't like that interpretation of events.
If I owned a dealership, I'd the take the money and leave. Not because I don't like EVs or whatever. But rather because I know there will be some other, crazy direction change in the future. And everyone of them will be a money losing disaster.
I think you're right. And while I generally find Elons Twitter antics amusing to sometimes headscratching I think he is right about the dealership model. EVs in my totally nonscientific off the head mental model probably require 35-50% of the maintenance of ICE vehicles, so Caddy dealers arent really going to be able to make much money if they go strictly EV. I expect a big shift in how cars are sold in the next 20 years. Where I live in Houston there are hundreds of car dealers, I expect that to reduce by a large percentage when/if EVs take over.
If I owned a dealership, I'd the take the money and leave. Not because I don't like EVs or whatever. But rather because I know there will be some other, crazy direction change in the future. And everyone of them will be a money losing disaster.