Exactly, R U OK day is now a pretty big thing here, and I would say almost everyone now knows what the day is about. It's got pretty good buy in by the general public which is nice.
Someone on the Melbourne subreddit even baked R U OK cookies and was giving them away to strangers passing by their house. Hopefully made someone's day better.
I don't know, it seems like yet another superficial gimmick taking the place of real relationships. Giving out cookies on the street isn't getting to know someone and helping with their troubles.
The awareness has meant that I've asked people about how they're going in a non-trivial sense when I otherwise would not have. I suspect RUOK is most effective amongst friends rather than strangers in the street, and that cookies build awareness and encourage people to ask their friends, thus having some impact.
Someone on the Melbourne subreddit even baked R U OK cookies and was giving them away to strangers passing by their house. Hopefully made someone's day better.