Yes, along with google. By monopolizing search. You won't ever be able to find Bob's home store online when they push their own stores and paid ads on top of everything else.
This shows a severe lack of imagination. Everyone by definition can’t stand out via organic search. Should you really start a business if your only customer acquisition strategy is SEO and organic search? In MBA speak “What's your unfair advantage”?
And once again, there is an existence proof from dozens of companies that force you to pay for the service outside of the store to use the app. They aren’t just big companies. I mentioned before that the smallish B2B company I use to work at had an app on the store that required health systems to sign a six figure a year contract to use and Apple didn’t see a penny of it.
Speaking of which, I’ve worked for four small B2B companies that had sense enough to not put their customer acquisition destiny in Google’s hands. They actually had a sales force, a contact list, went to industry events, published in industry specific journals, made sure they appeared in the upper right of “Gartner’s Magic Quadrant”, etc.
It still amazes me how many excuses people make for not having a realistic customer acquisition strategy.
Even on the consumer side how many B2C companies have become successful by advertising on relevant podcasts?
This whole thread is about Apple & Google holding an unfair monopoly position and controlling distribution. Besides that being a lot more relevant for B2C, none of what you said goes against that (yes, Android still allows side-loading, riddled with warnings, only viable for business customers).
No point being successful in marketing if Apple decides to summarily remove your app from the store for no good reason at all.
So what about Mary, Sue, Becky and the dozens of other owners of Home Stores. All of them can’t hope to be discovered via organic search. Who starts a business without a customer acquisition strategy? Being found on Google organic is not a customer acquisition strategy. Who starts a business without an “unfair advantage”?
This shows a severe lack of imagination. Everyone by definition can’t stand out via organic search. Should you really start a business if your only customer acquisition strategy is SEO and organic search? In MBA speak “What's your unfair advantage”?
And once again, there is an existence proof from dozens of companies that force you to pay for the service outside of the store to use the app. They aren’t just big companies. I mentioned before that the smallish B2B company I use to work at had an app on the store that required health systems to sign a six figure a year contract to use and Apple didn’t see a penny of it.
Speaking of which, I’ve worked for four small B2B companies that had sense enough to not put their customer acquisition destiny in Google’s hands. They actually had a sales force, a contact list, went to industry events, published in industry specific journals, made sure they appeared in the upper right of “Gartner’s Magic Quadrant”, etc.
It still amazes me how many excuses people make for not having a realistic customer acquisition strategy.
Even on the consumer side how many B2C companies have become successful by advertising on relevant podcasts?