Probably not as expensive. They were pricier than other options, but not as extreme as you're describing. Generally, I notice these brands are more expensive than their meat counterparts and other fresh vegetarian options in the restaurants I visit. They're not cheap. I think a lot of that has to do with the marketing and hype around these products rather than inherent cost of producing or shipping them - and I hope the prices will become more reasonable in the future.
Thanks, I'm hoping the latter as well. Might also have to do with trouble scaling up, related to the hype. I hear they're working on a new factory here, so hopefully that helps.