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Smart move. Google wants to own the entire data infrastructure. Alooma (acquired in February) gets your data from various sources into BigQuery, then all the analysis is done in Looker.

Unfortunate news for non-Looker users: Supposedly Alooma stopped supporting Redshift and Snowflake integrations following the acquisition, since those compete with BigQuery. If you're using Looker with Redshift or Snowflake you should be concerned.

Edit: By “stopped supporting” I meant they deprioritized it from the roadmap. I do not mean that they disabled the integration.



I doubt you need to be concerned about Snowflake:

https://cloud.google.com/blog/products/data-analytics/announ...


Did Alooma really stop support for Redshift and Snowflake? Officially they say they still do https://www.alooma.com/solutions/data-warehousing

Maybe you're personally noticing a difference in the amount of support before and after the acquisition?


They did not. We use it with snowflake and it's just fine right now. What they did do was put most of their roadmap on hold while they figure out what future direction looks like.


I should have said "actively supporting" or "actively developing." This is something I heard from one of their customers, which means their customers are noticing a difference.


> Google wants to own the entire data infrastructure.

Not just the infrastructure. They want the data too!


I doubt it. This isn't the consumer market--they make money from the software or professional services, not advertising.




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