There's a whole lot about advertising I don't know, but the question that sticks in my mind is, did you need that ad to know which rice cooker to buy the second time? Did it change your decision? Did you see an ad for a different rice cooker and act on that?
It seems like an effective ad would be this: Say you bought a rice cooker on Amazon for $75. Now Walmart shows you an ad for the same rice cooker for $60. That would certainly stick in my head- not for the rice cooker but for the price difference that Walmart can provide.
These are amazon internal adds, they don’t care about the specific rice cooker they show as much as the rice cooker category. Thus simply getting you to think about them while you’re on the website is enough they don’t need to predict your specific purchase.
Yes. Without the ads I wouldn't have bought the second cooker - it was a pain point for my partner not for me, so she complained once then a week or two later I saw the ad and purchased another.
With the Google wifi I had forgotten, and it caused me tk reconsider and write it on my whiteboard.
It seems like an effective ad would be this: Say you bought a rice cooker on Amazon for $75. Now Walmart shows you an ad for the same rice cooker for $60. That would certainly stick in my head- not for the rice cooker but for the price difference that Walmart can provide.