Looks kind of like social bait/content text generation for the blogosphere. He's probably hoping to become THE article for Twitter noobs in Google search. Smart move I would say, verbose articles like this appeal to the 'learn from a book' people.
Oh yea, they definitely have appeal up until the very point where they start putting out more noise than beneficial information when the attention goes to his head. Which is just where I think this guy is headed.
Hate to sound like a pessimist, but sometimes it's a necessary evil.
