How did you get that it is their main initiative for this year from this article? They have ~130,000 employees, so are you implying that a majority of 130,000 people are working on this main initiative over other things?
I'll be the first to say that Apple has not innovated much, if at all, over the past few years compared to other tech companies, but this seems a little hyperbolic.
And there's also no reason to think this is the only thing they'll do. I don't think it takes a majority of 130,000 to setup a deal like this but more than likely some people in finance and some people in legal while on the tech side people are still doing 1000 other things.
I'll be the first to say that Apple has not innovated much, if at all, over the past few years compared to other tech companies, but this seems a little hyperbolic.