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As a user, I prefer to strip styling from a site. No need for who knows how many people around the world to tweak and retweak the fonts, especially when the top competing priority is brand signalling.

Soon you'll just be asking Siri things without knowing where information comes from, and the information will likely be derived from many sources, so crediting any single author becomes irrelevant in a world where many authors contribute to any result or answer.

While we are different human beings, we don't even have the same computer lenses. I believe the digital assistant will be the one homogeneous interface to rule them all. Everything should become an API, whether you're offering content or services.



In an utopia scenario you own the digital assistant. It is based on open source (even if deployed to cloud ) and you carefully curate the data sources is has access to.

In a dystopia version megacorporations own and control the digital assistant and can decide what information it feeds to you. It will become the marketer you trust, which has a significant influence on the decisions you do.




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