Very impressive. I was going to say, "for a 15 year old", but that demeans the work--it's impressive, regardless of age, to build something like that in a short time frame with a small team.
And very astute from a business perspective. Every time there is an ad network acquisition my first thought is, "Wow, that must be the last one of those", because there have been so many, and all of the really well-known names have already been acquired. But the reality is that advertising on the web is becoming more important every day, and more valuable every day. It will continue to grow at the same pace as the Internet itself, and so any innovative advertising play is probably a smart one. Mobile advertising is also a world that is currently untapped.
And, interestingly, at least to me, advertising is a market where no matter how many established players there are, there's always room for someone to be "high touch" in a particular industry and be able to build a nice sized business. My brother-in-law works in old media advertising (which has been a well-settled market for over fifty years), and yet he's built an independent agency over the past twelve years or so that employs a number of people and makes plenty of money (where "plenty"==$millions). He does it by building relationships, and doing good work.
'I was going to say, "for a 15 year old", but that demeans the work'
And 15 yr olds. I mean, I've met some kids who are better hackers than I would ever dream of being -- I'm guessing that markbao is in that category. So concentrating on the guy's age seems like completely the wrong take on this.
And very astute from a business perspective. Every time there is an ad network acquisition my first thought is, "Wow, that must be the last one of those", because there have been so many, and all of the really well-known names have already been acquired. But the reality is that advertising on the web is becoming more important every day, and more valuable every day. It will continue to grow at the same pace as the Internet itself, and so any innovative advertising play is probably a smart one. Mobile advertising is also a world that is currently untapped.
And, interestingly, at least to me, advertising is a market where no matter how many established players there are, there's always room for someone to be "high touch" in a particular industry and be able to build a nice sized business. My brother-in-law works in old media advertising (which has been a well-settled market for over fifty years), and yet he's built an independent agency over the past twelve years or so that employs a number of people and makes plenty of money (where "plenty"==$millions). He does it by building relationships, and doing good work.