I agree, but I think it just depends on your priorities and goals. If you're only aiming for a "lifestyle business" or some passive income to pay your living expenses, then I think sales can an optional activity, at least after you've some traction and paying customers. If you don't enjoy doing sales (I hate it), then there's plenty of other ways to get more customers. Don't get me wrong, I love talking to customers that are genuinely interested in using my product. I just hate sending spam emails to random people who usually have no need for my product.

I enjoy having a SaaS business where people can sign up and start paying for it without any sales calls or even support requests. I actually haven't had any success with cold sales, but I've been able to get plenty of paying customers through search, blog posts, ads, etc.

I could probably grow faster if I sent a lot more cold sales emails or even hired a small sales team. But I just don't really want to do that. I'm actually enjoying the slower pace and taking my time to do things properly and work on things that I enjoy.