I was just thinking about RADM Hopper's copper nanosecond and it popped into my head that, in planning for nuclear war, that could be a very viseral way to motivate people to write clean code: distance traveled before catastrophe. I suppose 6 milliseconds is generally considered a long time in computer land, but one could imagine 1000 developers each allowing themselves 6 microseconds, and all of a sudden, code ate all 6 inches.