So Microsoft is out of the phone business and basically the browser business. That’s the 3rd major phone OS. The rest are Chinese and there’s a huge cultural gap for them to become competitive in Europe. Google may have stifled OS competition, but that’s a lot more difficult market to crack than hardware competition for which google provided a huge opportunity for. It’s a lot easier making a phone that you know billions of users know the OS interface for.
If I was Google, I’d use this as a perfect PR opportunity to switch gears and start charging $250 per phone for licensing Android and then offer $50 per phone to put all Google related apps on their for a net gain of $200 a phone plus their previous market share. Chrome, Google, Android are too deeply infiltrated to even effect a single percent of sales to a new OS competitor.
Then slowly eat away at the competition by producing Pixel and related models which you can beat the competition for lower and mid phones by jacking up android licensing as you eat away at the market. End result, EU users pay hundreds of more per each phone and Hardware companies die off. Apple could also further jack up their phone prices.
If I was Google, I’d use this as a perfect PR opportunity to switch gears and start charging $250 per phone for licensing Android and then offer $50 per phone to put all Google related apps on their for a net gain of $200 a phone plus their previous market share. Chrome, Google, Android are too deeply infiltrated to even effect a single percent of sales to a new OS competitor.
Then slowly eat away at the competition by producing Pixel and related models which you can beat the competition for lower and mid phones by jacking up android licensing as you eat away at the market. End result, EU users pay hundreds of more per each phone and Hardware companies die off. Apple could also further jack up their phone prices.