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Make performance (not AMP) matter in search rankings and websites would immediately start getting faster.



Good to see, however this still hasn't started, it's far too late after AMP, and only affects "a small percentage" as quoted. It also doesn't give the special carousel placement in the results page, which is only available via AMP.


I believe it already does actually

(I work at Google but not in search so I could be wrong but I believe they talked about this during orientation)


Speed has been a ranking factor in desktop SERPs for years. It was only recently announced as a ranking factor for mobile too (but we knew it was coming).




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