> if my windshield break, I will call them and tell them that because of their massive ads I will choose another compagny.
No you won't. This is the hubris of someone typing a reply from a comfortable place (much like road rage perpetrators mostly would never be so aggressive, but they're in their familiar little metal box and disconnected from their adversary).
If your windshield breaks and needs replacing by the side of the road and it's cold and wet and you just want to get home, are you going to spend time researching who can come a fix your windshield, or are you going to pick the first brand that pops into your head?
> or are you going to pick the first brand that pops into your head?
The cheapest.
If I don't do research (read reviews or word of mouth) I often end up buying crap. Especially when emotions are tense. So I end up buying the cheapest, and reading a review (or indeed ask around) when I got more free time.
I wouldn't buy the brand which pops up in my mind, heck I got no clue which windshield brands exist.
No you won't. This is the hubris of someone typing a reply from a comfortable place (much like road rage perpetrators mostly would never be so aggressive, but they're in their familiar little metal box and disconnected from their adversary).
If your windshield breaks and needs replacing by the side of the road and it's cold and wet and you just want to get home, are you going to spend time researching who can come a fix your windshield, or are you going to pick the first brand that pops into your head?