They do have this. It's called "bike angels", and it lets you earn points based on how empty or full a station is. They also have bonuses on special holidays or rainy days.
In London they have teams of people unloading truckloads of bikes to places where all the lots are empty. I don't know how cost effective it is but it seems to be working pretty well
[edit] i meant to use Citi bike as a generic term.