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Ask HN: How do you promote your blog articles?
21 points by wkoszek on Feb 20, 2017 | hide | past | favorite | 18 comments
I noticed that posting just once to Twitter/FB/LinkedIn/HackerNews works so-so. Some articles get surprisingly little number of clicks. If you're a blog author, what do you use to promote your articles?


I took a look at your blog and your HN profile. Some suggestions:

Specify in your HN profile that the link is to your blog and maybe give some general idea of what you write about. "This is my blog where I write about X, Y and Z."

Update your blog more frequently.

Engage more in public forums. You don't have much karma here and I have no idea who you are. Post good comments and good articles.

If you think someone would genuinely be interested in what you have to say on a topic, give them the direct link to a particular piece, either in public discussion or via private message. But don't be too pushy about this. You need to genuinely think it might be relevant and useful to them. There must be something in it for them, not just you.

Use your blog to respond to things and engage people. If you have a lot to say about X in a discussion and you feel you won't do it justice writing a long piece off the cuff, write something short (in the discussion itself) and then blog at length about it fairly soon after. It can help improve your writing by helping you figure out "who" you are talking "to".


I blog about React and Redux at http://blog.isquaredsoftware.com/ . I generally post links to Twitter, /r/reactjs, and EchoJS. Picked up enough of an audience over the last few months that I've had a number of React email newsletters link to my posts, as well as some other aggregators like JavascriptKicks and random FB-type groups.


Can you share a bit of your numbers? I wonder how it looks like over time. I think it helps you a lot that it's a niche topics. I need to align with this idea more (posting on 1-2 topics max)


My last "big" post was on January 26. Since then, Google Analytics says I've been averaging roughly 200 users/day, with noticeable long tail traffic from several newsletters. My top couple days were about 1500 visitors apiece, and my top three articles so far have 8.8K, 7.7K, and 6.9K pageviews.

For what that's worth :)

It helps that I'm a maintainer of Redux, and had already established a bit of a reputation in the React/Redux community as someone who has collected a lot of info about those tools, and helped out a lot of people who are learning them.


Can you add a link to your website to your HN profile?


Linked it in my first comment, but sure, done.


It depends on your motivation. I have a blog to keep my technical notes, and while its nice to see other people reading my blog its not my main reason for writing

My blog is picked up by dzone, and a few other Java sites - so I get a lot of readers through syndication, although not as much thru traffic. Ive not posted to reddit as a bit weary of the response

I can post my blog if anyone is interested


Put it in the HN profile, so that we can know you :)


Post on a subreddit that relates to your blog


Do you get any results that way? I either do something wrong, or it just doesn't work well for me: https://www.reddit.com/user/wkoszek/ Some of my stuff can be shit, but some articles did well at HN/LinkedIn and on Reddit I got 0 results. Example: http://www.koszek.com/blog/2017/02/06/how-much-software-engi...


User page doesn't exist. You may have been shadow banned. Make sure if you are submitting links to your blog that you follow their rules about not making the majority of your submissions your content.


Please don't do it in a subreddit you don't participate in or understand their rules.

As an example a subreddit I frequent has a clearly laid out rule of do not post self made content except for in the weekly thread. But about twice a month someone comes along and spams their blog and gets banned.


Everything, depending on resources available. There are hundreds of ways to promote, free or paid. The best one is to build your own loyal user base/mailing list and announce each new blog post. Guest posting is great, but requires a lot of effort.


So I added a mailing list a while back. I have 11 people now, and quite a bit of posts: http://www.koszek.com/ but the growth is very slow. I suspect it's because it's not a single-niche blog plus writing which isn't written by a native English speaker. Wondering what else I could "debug" here.


Selling opinions from scratch (neither as a niche guru nor as a public / mediatic persona) is quite a steep proposition. Very focussed case studies and success stories might serve us JoeBloggers better than general essays imho. Good luck.


Yeah. I need to align more with what you've just explained.


I believe in a word of mouth effect and "natural" reach. My opinion is that once you create a really valuable content, people will find your articles automatically.

Instead of spending 3 hours a day thinking of how to promote your content, try to spend these 3 hours on actually creating a better content. It doesn’t mean I don’t post my content to FB, Twitter, Pinterest etc of course :)


What are you writing about and how? Answer that and Ill tell you how to promote it.




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