I am not debating this, but this feels eerily like some feature PC/Windows has but when it is introduced by Apple say, tablets becomes the rage. No it does not have to be original, originality is over-rated. Tesla has packaged it well, and to say the least in a non-intrusive and colorful way, just like what Apple (used to do?) does with its products. I looked at DOW solar shingles, there were talk about how unmitigated disaster they were on forums, may be it is just hear-say. Tesla has the power to persuade than DOW, at least for now. Without taking Credit from DOW and others, may be this is the time of Solar Shingles.