- Re: cultural differences in Facebook use, not fraud.
Plausible. Based on this and the previous ads I've run in E/SE Asia, though, I'm still under the believe that something is askew.
Re: Japan/Korea
- Yes, collectivist culture, conservative buying habits (e.g. not wanting to be first mover, etc.) can very well translate to FB activities.
Re: VN, etc
- Agreed, they play faster and looser there with their likes and friending.
Re: Your hack
- It's buried at the bottom of the Updates section, but I did do something very similar. As it was becoming clear to me that the VNese engagement was garbage, I figured that I still might be able to leverage that to get more conservative places like Japan and Korea to jump on board. No dice. This might have to do with how much budget I was contributing (another topic I talk about in the post).
Re: Per-country ad sets.
- Again, I did this.
I ran a boost targeting JP/VN/KR, got 100% engagement from VN. Revised the target set to focus just on Japan, crickets, and that's even AFTER there were already 300 likes for that boost, which falls in line with your hack. Ok, not crickets...I got three likes, one Japanese...and then one Cambodian and one Filipino, both living in their respective countries.
Re: Doesn't look like spam accounts.
- They look spammy or garbage to me. 18yr old girl from one of the small province towns in VN has 3,000 or 4,000 friends? Could be explained away as just cultural differences, or it could be complete garbage.
Another traveler with a lot of VN female friends on Facebook checking in, those accounts don't look very odd for the region. It's not uncommon to have a girl have to remove friends to add you. I've never really asked them why they have so many friends ... sorry.
Re: Japan/Korea - Yes, collectivist culture, conservative buying habits (e.g. not wanting to be first mover, etc.) can very well translate to FB activities.
Re: VN, etc - Agreed, they play faster and looser there with their likes and friending.
Re: Your hack - It's buried at the bottom of the Updates section, but I did do something very similar. As it was becoming clear to me that the VNese engagement was garbage, I figured that I still might be able to leverage that to get more conservative places like Japan and Korea to jump on board. No dice. This might have to do with how much budget I was contributing (another topic I talk about in the post).
Re: Per-country ad sets. - Again, I did this.
I ran a boost targeting JP/VN/KR, got 100% engagement from VN. Revised the target set to focus just on Japan, crickets, and that's even AFTER there were already 300 likes for that boost, which falls in line with your hack. Ok, not crickets...I got three likes, one Japanese...and then one Cambodian and one Filipino, both living in their respective countries.
Re: Doesn't look like spam accounts. - They look spammy or garbage to me. 18yr old girl from one of the small province towns in VN has 3,000 or 4,000 friends? Could be explained away as just cultural differences, or it could be complete garbage.