I believe the idea is that people who think the same way will find it easier to interpret the true nature of the thoughts behind forms of words which may be less comprehensible to people thinking in other ways.
Many phishing attacks originate from Google's owns domains. Gmail users phishing others, scammy youtube videos, scammy comments with links to scams, scammy ads to fake banking pages, etc, etc. But Google would never be hypocritical, never!!
That is a great point. When I see these sites I'm always seeing a dozen red flags, and maybe the biggest one is that it's showing a "NatWest" banking site or something and is hosted on "portal-abc.statichost.eu". But the whole point is of course saving users from coming to harm, and if it did - great!
Yeah, and the nature of consciousness is such that you fundamentally cannot gain anything from consciously recording more of your life for future viewing/nostalgia/reminiscence without robbing your future self of more immediate experience of the moment.
I think the author's real issue is that times have changed and that the type of groundbreaking behaviour he expects from Apple is no longer possible/practical in the era of evolved technology and mass-adoption.
What are some examples of past copywriting / slogans you remember as being markedly better? As far as I can tell Apple have always gone in for this kind of wordplay when promoting new products. Some of it is better, some is worse... but it's always tended to be a bit groan-inducing.
iPhone 14 to 17 is still a solid step up. +10 hours battery. 120hz display. 48mp cameras vs 12, way better front camera... and USB-C. But if this is too minor a bump for you then just hold onto the 14? One of the great things about these recent phones is how long they last if looked after. I'm getting 17 after skipping 6 generations with my XR and it's been great this whole time. Only really upgrading now due to crappy battery life and no longer getting the latest OS versions, which I need to run. And with 6 generations skipped the step up seems major.
Don't forget HN is likely frequented by senior figures from all the major tech companies so that kind of comment on here doesn't necessarily indicate that such sentiment is leaking out into the wider world at volume.
Interesting how that happens sometimes in HN. Two threads about the same thing. One of them sane discussion, the other a bunch of kiss-the-ring-of-a-corporation pseudo-worship.