HG is product based and what you describe sounds more about creating exhibits and environments. However, there might be similar intentions toward craftsmanship and construction. It does take time and work to set up a shop like HG (site is on Big Cartel), but with the right amount of SEO / Social referrals it is possible to find an audience that cares. Good luck!
Patio is damn right on looking good to the women's circle of friends. People are behaving rationally here - they understand the engagement ring as a part of the cost of doing business/participating in a social ritual, in the same vein as taking your husband's last name, buying certain kinds of houses, etc.
http://www.herriottgrace.com/ and http://shop.herriottgrace.com/
HG is product based and what you describe sounds more about creating exhibits and environments. However, there might be similar intentions toward craftsmanship and construction. It does take time and work to set up a shop like HG (site is on Big Cartel), but with the right amount of SEO / Social referrals it is possible to find an audience that cares. Good luck!