Compared to javascript, yes. True class-based inheritance, optional strict typing, getter setters, and methods and closures retain class scope. What's not to like? Null-reference errors?
It's entrepreneurial at the least. Doomed to fail imho, why would I pay for (if you want to use it without a linkback) a CSS/HTML framework, when there are already many free versions clamouring for my attention?
Links please. I'm interested to hear of other projects like this, where you get HTML + CSS + JS all ready to customize. 960, Blueprint, and YUI aren't quite the same. This is a front-end starter package, not just another grid system IMHO.