Check out Endoh's fantastic Rubykaigi presentation: http://mamememo.blogspot.com/2010/08/rubykaigi-2010.html.

He shows, among other things, ASCII-art quines with background music, and a hello world program in Ruby with only underscores.

To put things in perspective, iPhones were 4.9% of all new phones for 2009 (http://asiajin.com/blog/2010/04/23/iphone-2009-takes-4-9-sha...)